If you equate Luxury with Lavishness, you may go with the costliest star-studded hotel. But if you relate Luxury with Availability, Affordability, Convenience, and of course, Lavishness, the first brand that comes to my mind is Fortune Hotel chain, a wholly owned subsidiary of ITC Ltd.
And that’s the reason while all hotels are struggling to stay ahead of the competition, Fortune has been leading the race for quite a long time. It has a strong distribution network, central reservation systems, pan-India sales and marketing infrastructure, support and a deeper knowledge pool.
Fortune Hotel chain has 4223 Rooms across 45 cities. It has emerged as one of the fastest growing First class, Full service Business Hotel chains in India.
Let’s take a peek at it’s wide network and hotel types as per demography:
Fortune Select: Upscale – 4 to 5 star, offering contemporary product and services, located at business locations in metros, mini metros and key leisure locations.
Fortune Resort: Mid-market and upscale popular holiday and leisure destinations popular family holidays.
They not only have won guests, but the industry too. Here’s a list of awards in its kitty:
Today’s Traveller Award
PATWA International Award
Hospitality India & Explore The World Travel Award
CNBC-Awaaz Travel Award
Safari India Award
Travel & Hospitality Award for the ‘Most Outstanding Mid-Market Hotel Chain 2014’
Hotel Build India Award for ‘Best Mid-Market Hotel Chain 2014’
SATTE Award for ‘Leading Mid-Market Chain 2012’
The Abacus TAFI Award for the ‘Best Value Hotel Chain in India 2009’ and much more.
