The benchmark by which all others are measured – that’s Rolls-Royce.
1. Rolls-Royce
Established: 1906*
Country of origin: United Kingdom
2022 Australian sales: 60
The benchmark by which all others are measured – that’s Rolls-Royce.
Classically designed and imposing large vehicles, powered by big-capacity engines to haul along the cars filled with the finest leathers, woods and metals inside, Rolls-Royce have and remain luxury.
Built in highly limited numbers with pain-staking attention to detail, Rolls-Royce really does define what a luxury car can be. These are the cars driven by the world’s richest people so they can show off their wealth on the road.
In 2022 Rolls-Royce sold just 6021 vehicles around the world, which for context is less than
sold in Australia last year, so exclusivity is certainly a key aspect of the brand’s appeal.
You’ll notice an asterisk on the established year, and that’s because Rolls-Royce Motor Cars as we know it today only began operating officially in 1998.
That was when BMW Group took control of the operation after a complex three-way deal with Vickers (the engineering firm that controlled Roll-Royce aero engine business) and Volkswagen Group. But even if it isn’t technically the same legal entity that began in 1906, every modern Rolls feels like it has a connection to the brand’s illustrious past.
Rolls-Royce is set to launch its first all-electric model, by the end of 2023, which will power it into the future to retain its place at the pinnacle of the luxury car market.
